Anticipating a Future with AI : An exploratory study on organisational and societal implications

Sammanfattning

This thesis explores how leaders of organisations in the Swedish IT sector anticipate theimpact that AI will have on organisations in the coming decade. A qualitative researchdesign, based on semi-structured interviews was used in order to gain empirical material forthe study. Thematic analysis was then used to organise and present the empirical data. Therespondents consisted of seven leaders and experts working in Swedish IT companies, in thespan of smaller startups to larger firms. The findings reveal both uncertainty and enthusiasmfor the future, and some themes that particularly emerged were transformation of roles andtasks, reliance on big tech, and efficiency. AI is seen by the respondents mainly as a tool forautomating repetitive tasks, however, the future impact of AI on organisations involvesquestions regarding job roles, trust, strategy and human interaction. This thesis contributes toresearch regarding the opportunities and challenges that AI developments might bring uponorganisations and the overall society. Hopefully, this thesis may also provide strategicinsights on how organisations can navigate an uncertain and complex future withtechnological disruptions related to AI.