Betalningsvilja för en åtgärd som främjar fysisk aktivitet hos barn i Sverige

Sammanfattning

The aim of this study is to examine the willingness to pay (WTP) for a project that promotes children's physical activity in Sweden. The study is limited to examining the WTP for the specific project Active School Transportation. The method used to answer the purpose is Contingent Valuation (CV). The results show that 94% are willing to support the project in general and 42% supports the project financially. The average WTP for the project is SEK 106–114. Factors that have a positive impact on the WTP are income, how much time an individual spends on exercise and the individuals who consider physical inactivity as a problem. Older people are less willing to pay as well as those who are very sedentary. There is no sign that the environmental and health benefits that the project results in affect the respondents' WTP.