Can gamification platforms be “simple”? : A case study on improving the efficiency of a gamification platform

Sammanfattning

Gamification is used in a wide range of industries to motivate user engagement and increase the utilization of products. Most gamification applications are designed and developed through gamification platforms. However, due to the different industry users, requirements and goals, gamification design and development is usually perceived to be complex and requires a lot of time and money for developing. This research uses a design research methodology to explore how to improve the effectiveness of the use of gamification platforms. Based on interviews with practitioners, this study summarizes the points of difficulty with the gamification platform, optimizes the framework and processes for using the gamification platform on this basis, and then iterates the design of the gamification platform in conjunction with the onboarding model to guide gamification design practitioners to be able to quickly understand the operation of the gamification platform and to perform gamification design and development without relying on professionals. The results show that the simplified operation of the gamification platform and the optimized design and development framework and processes can be applied in the future.