”Göm dig, annars knullar jag dig, din luffare” : Ett diskurspsykologiskt perspektiv på fotbollssupportrars hatuttryck online

Sammanfattning

With the use of a discourse psychology approach, this study has intended to highlight and analyze the nature of the Swedish digitalized football fan culture on Instagram, which previously hasn't been studied within the field of research in Sweden. The collection of data has been gathered through a non-participatory netnographic approach, from which comments of hate speech are expressed on Instagram, regarding the first 6 rounds of the 2024 season of Allsvenskan. The three discourses (1) to discriminate, (2) fans authenticity, and (3) masculinity, has been the base of the analysis. The results demonstrate that the terms stooge, hobo, and bastard, are the three characteristics that are particularly important regards to maintaining and reinforce the use of hate speech, as well as the use of GIFs and likes. Football fans' utilization of superiority, subordination, and the othering of opposing fans, have proven to permeate the comments, especially in protecting one's fandom and team. Moreover, the results indicate Instagram as a platform which furthers online hate speech opportunities. Lastly, the study's theoretical framework has been proven to be of relevance for the results.