Inbound Logistics Improvements - A case study of Roam Electric

Sammanfattning

This thesis investigates cost inefficiencies within the inbound logistics operations of Roam Electric, a Nairobi-based electric vehicle manufacturer. As Kenya’s electric vehicle market expands, managing logistics costs becomes increasingly critical for local firms navigating infrastructural, regulatory and operational challenges. This research adopts a holistic single-case study approach and develops supply chain maps to visualize Roam’s inbound logistics flows, supplier locations and cost structures to identify cost inefficiencies and propose actionable improvements. Empirical data was collected through interviews, archival company documentation and site observations during a two-month period on site. The analysis includes a detailed categorization and comparison of inbound logistics costs to identify the main cost drivers across shipments and transport modes. Cost inefficiencies were found in unstructured data tracking, supplier locations, customs clearance choices, payment processes and transportation practices. To address these issues, the study recommends organizing supply chain data systematically, reviewing and relocating suppliers where feasible, improving freight forwarding strategies, using “through bill of lading” shipments, developing a standardized quotation framework, streamlining payment processes, achieving greater economies of scale and strengthening planning to reduce reliance on air freight. The study contributes to both academic literature on supply chain management in emerging markets and provides practical insights for Roam and other firms operating in Kenya’s EV sector.