Uppsats

Kundrelation genom förpacknings design

Kandidat-uppsats

Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

Publicerad: 2026

Språk: Svenska

Sammanfattning

The report contains an improvement to a packaging design in collaboration with the pastry shop Södergatans Söta. The business owner stated that the current packaging does not meet the requirements she had hoped for. The subject was investigated through interviews, workshops, and literature studies. During the process, it became clear that a better structure and clearer communication of the company’s identity, through adding small details, create a more positive impression. The conclusion is that stabilization, text and details to the packaging can attract more customers and strengthen the company’s image. For future development opportunities, the packaging could be produced using a more environmentally friendly material.

Information

Lärosäte / institution
Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle
Publiceringsdatum
2026
Uppsatstyp
Kandidat-uppsats
Språk
Svenska

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