Kvinnorna i MAGA : Strategier i en mansdominerad kultur

Sammanfattning

This study examines how gender shapes communication strategies within the MAGA movement, with a particular focus on female political actors. While the movement has traditionally been dominated by men, this study explores how women navigate a political and digital environment structured by masculinized norms of authority, legitimacy, and confrontation. Drawing on gender theory and prior research, the study investigates how female MAGA actors position themselves within a communication culture where legitimacy must be continuously negotiated. Using a sequential mixed methods design, the study analyzes social media posts from prominent MAGA profiles to identify gendered patterns in communication. The findings indicate that female actors frequently mobilize strategically feminized expressions, such as references to family values, morality, and relationality, to enhance legitimacy and increase perceived likeability while remaining active participants in conflict-oriented discourse. The study contributes to a deeper understanding of how women exercise political agency within right-wing populist and male-dominated digital communication environments.