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Organisational capabilities for monetising on digital transaction platforms. A single case study in the MedTech industry

Magister-uppsats

von Riegen, Julia, Ohlsson, Martina Alexandra

Lunds universitet/Företagsekonomiska institutionen

Publicerad: 2022

Språk: Engelska

Nyckelord

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⌕Business and Economics⌕organisational capabilities⌕Digital platforms⌕Digital business model transformation⌕platform monetisation

Sammanfattning

The purpose of this study is to explore what organisational capabilities are needed to monetise on the value of a digital transaction platform during a business model transformation. The study brings forward six capabilities which are divided into the three themes: enable, create and capture. To enable value on the platform, the capabilities innovative mindset and supportive leadership are assumed to be needed. To create value, the capabilities to identify customer needs and meet customer needs are required and to capture the value, capabilities of monetisation timing and monetisation strategies are required.

Information

Författare
von Riegen, Julia, Ohlsson, Martina Alexandra
Lärosäte / institution
Lunds universitet/Företagsekonomiska institutionen
Publiceringsdatum
2022
Uppsatstyp
Magister-uppsats
Språk
Engelska
Nyckelord
⌕Business and Economics⌕organisational capabilities⌕Digital platforms⌕Digital business model transformation⌕platform monetisation

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