Satir och dess förmåga att förstärka eller utmana befintliga åsikter hos unga vuxna i Sverige. En kvalitativ studie inom produktion, tolkning och upplevelse av satir i Sverige

Sammanfattning

This study explores how political satire is perceived and discussed by young adults inSweden, how they relate satire to their personal political opinions and how political satire isproduced in a country with strong public service values. Political satire is described as acomplex communicative form that combines both humour and political commentary andrequires an active interpretation from its audience. The study combines three groupinterviews, 3-4 people in each group, with young adults from the age 20-30, as well as onesemi-structured interview with a well-known Swedish comedian and satire-producer. Thematerial is analyzed using the encoding/decoding model, framing-theory and the uses &gratifications theory.The research questions in this study are as followed:1. How is political satire perceived and interpreted by young adults in Sweden?This research question focuses on how young adults make sense of political satire and howmeaning is formed through interpretation. The findings show that satire is perceived asengaging and easy to access, especially through digital media. At the same time, it isdescribed as vague, with interpretations shaped by political views, cultural references andsocial interactions with others.2. In what ways do young adults in Sweden experience political satire as confirming,changing, or challenging towards their existing views?The focus with this question is to analyze how participants themselves describe the role ofsatire in relation to their political views. The results indicate that satire is mainly perceived asconfirming existing opinions, rather than changing or challenging them. While satire canencourage reflection and critical thinking, it is not experienced as a primary influence ofpolitical opinion formation.3. How does a producer of satire reason about the production of political satire inSweden?This research question addresses how political satire is produced within a Swedish mediacontext. From the producer’s perspective, satire is shaped by the public service standard inSweden, such as balance and impartiality which influences both content and framing. Theproducer emphasises engagement and reflection as central goals, while recognising thataudience interpretations may vary.To summarize, the study shows that political satire in Sweden functions as a complementaryform of political communication, where humour and critique are combined and interact, andwhere meaning is shaped through interpretation rather than direct persuasion.