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The Communicative Dance of Greenwashing Accusations

Magister-uppsats

Poot, Stephan, Eilander, Melissa

Lunds universitet/Företagsekonomiska institutionen

Publicerad: 2022

Språk: Engelska

Nyckelord

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⌕Business and Economics⌕sustainability⌕Corporate Social Responsibility (CSR)⌕Greenwashing⌕impression management⌕accusations⌕corporate responses⌕the scandal effect⌕neutralisation techniques⌕communicative dance.

Sammanfattning

The purpose of this study is to develop a deeper understanding of how organisations use communication as a tool to publicly respond to accusations. We aim to explore whether existing techniques are being used or if new techniques can be discovered.

Information

Författare
Poot, Stephan, Eilander, Melissa
Lärosäte / institution
Lunds universitet/Företagsekonomiska institutionen
Publiceringsdatum
2022
Uppsatstyp
Magister-uppsats
Språk
Engelska
Nyckelord
⌕Business and Economics⌕sustainability⌕Corporate Social Responsibility (CSR)⌕Greenwashing⌕impression management⌕accusations⌕corporate responses⌕the scandal effect⌕neutralisation techniques⌕communicative dance.

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