The Internationalization Process of Artificial Intelligence In A World of Tech Giants

Sammanfattning

This thesis investigates the global expansion of artificial intelligence (AI) technologies and the resources, and partnerships needed to succeed with internationalization of AI solutions. With the increasing importance of AI, big companies are driving its growth. Internationalization of AI does not take on a classical strategy, where the companies are brought to the global market, instead it is the products that are internationalized. This has resulted in a move away from traditional methods of their internationalization, with smaller companies partnering with tech giants to work in cooperation, and accelerate the process. This study seeks to determine what it takes for AI to succeed internationally by investigating how small and large companies collaborate. Using a multiple case study design based on six cases, this study investigates the internationalization process of AI, and the resources and partnerships that are needed for AI solutions to grow internationally. The result demonstrates that the success of AI solution internationalization is dependent on strategic collaboration, and effective resource allocation through networks of partnerships, co-creations, and labor division. This method has been shown to benefit firms to overcome problems in new markets while ensuring the continual growth and improvement of AI solutions.