The Metaverse - will consumers buy it? A quantitative study to predict consumers' intentions to use the Metaverse for shopping

Sammanfattning

The interest in the Metaverse has recently captivated the attention of both individuals and organizations. In its most complete form, the Metaverse is envisioned to become a series of decentralized, interconnected virtual worlds where people can socialize, work, create, play, relax and transact. This thesis focuses on shopping, with the purpose of generating an understanding of what factors influence consumers' intentions to shop in the Metaverse. Hence, the research question for this thesis is: "What behavioral factors influence consumers' intentions to use the Metaverse for shopping?". To collect data, a self-completion questionnaire was distributed using a convenience sample. The results show that perceived usefulness, curiosity and joy significantly influence consumers' intentions to use the Metaverse for shopping.