Värdeskapande genom renovering i house flipping : En kvalitativ studie av strategiska prioriteringar i kortsiktiga bostadsutvecklingsprojekt

Sammanfattning

This study examines how operators engaged in house flipping use renovation as a strategic toolfor value creation in short-term residential development projects. The focus is on how investmentopportunities are identified, how renovation measures are prioritized, and how factors such as cost,time, and market conditions influence decision-making. The theoretical framework is based on research on value creation through renovation, hedonicpricing theory, and investment theory, complemented by perspectives on time, risk, andinformation asymmetry. The study adopts a qualitative research design with an abductiveapproach, where empirical data is collected through semi-structured interviews and analyzedthematically with dynamic iteration between existing theory and empirical data. The findings indicate that value creation through renovation is not solely determined by the scaleof interventions, but rather by the operators’ ability to make strategic trade-offs in relation tomarket conditions and resource constraints. The study thereby contributes to a deeperunderstanding of house flipping as a practice at the project level, highlighting the role of decision-making in shaping value outcomes.