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Accelerating sustainability goals through digitalization : How the consumer industry maximizes their SDG through digitalization

Kandidat-uppsats

Christian, Thomas, Marechal, Dennis

Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

Publicerad: 2022

Språk: Engelska

Nyckelord

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⌕digitalization⌕sustainability⌕acceleration⌕Supermarkets⌕Consumer industry

Sammanfattning

The purpose of this paper is to understand how supermarkets are able to meet their sustainability goals and accelerate them through digitized efforts. Qualitative research through case studies and primary data collected with interviews were conducted. It can be concluded that sustainability efforts get accelerated with the aid of digitalization. The participants of the interview showed on numerous levels that digitalization goes hand in hand with sustainability and helps expedite these efforts. The model brought forward by the authors seems to be rather relevant, additionally, it explains the phenomena concrete and accurately.

Information

Författare
Christian, Thomas, Marechal, Dennis
Lärosäte / institution
Mälardalens universitet/Akademin för ekonomi, samhälle och teknik
Publiceringsdatum
2022
Uppsatstyp
Kandidat-uppsats
Språk
Engelska
Nyckelord
⌕digitalization⌕sustainability⌕acceleration⌕Supermarkets⌕Consumer industry

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