AI’s current role in decision-making processes in swedish companies : An exploration study

Sammanfattning

This thesis explores the integration and impact of Artificial Intelligence (AI) in thedecision-making processes of Swedish companies. AI technologies are advancing rapidly, and organizations are increasingly employing these tools.This study aims to understand how and if AI tools have been incorporated into decision-makingprocesses of Swedish companies. To answer this question, this study uses a qualitative researchmethodology with semi-structured interviews with executives and decision-makers acrossvarious industries. In combination with the interviews, theoretical frameworks are used toanalyze how AI has impacted different parts of decision-making processes. The findings indicate that AI significantly amplifies information processing capabilities, thusaiding in the initial stages of the decision-making process, such as problem identification, butalso the later stage of generating solutions. However, the empirical data suggests that AI integration is less influential in the finaldecision-making stages, where human intuition and judgment play critical roles. This wasespecially clear when it came to making final choices. This study also emphasizes a cautious buthopeful outlook on future AI integration, with many of the participants anticipating that AI willevolve to have a greater impact on decision-making. By providing practical insights into the current roles and limitations of AI in decision-making,this study aims to contribute to the academic discussion on AI in decision-making processes.