Anpassning av matlagningsinstruktioner med hjälp av AI-köksassistenter baserat på kompetensnivå och preferenser : En nyckel till kundlojalitet och nya affärsmöjligheter

Sammanfattning

As artificial intelligence (AI) becomes an increasingly integrated part of everyday life, interest is growing in how the technology can be applied to practical, day-to-day situations such as cooking. This study explores how an AI-based kitchen assistant can tailor cooking instructions to four different cooking personalities, where each personality is defined by two factors: cooking competence and need for autonomy. Participants representing all four personality types were provided with personalized instructions and the opportunity to interact with the AI assistant through a Wizard-of-Oz setup. Using surveys and interviews, we analyzed how well the AI could adapt its support in terms of tone, level of detail, and guidance. The results show that the AI was able to create a user experience perceived as helpful, inspiring, and personalized with a high degree of accuracy. The study demonstrates that AI assistants capable of differentiating their support based on user needs not only improve user satisfaction but also open up new business opportunities. By connecting the results to business models, the study highlights how AI-adapted instructions can strengthen customer loyalty and differentiate value propositions for companies developing smart kitchen solutions. Thus, the study contributes to a deeper understanding of how AI can be designed to meet diverse user needs in practical contexts and how such personalization can create both user- and business value.