Exploring Design Concepts to Facilitate Van Life

Sammanfattning

his thesis presents a family of design concepts developed through an exploration of uservalues within the camper van segment. The aim was to identify and address challengesassociated with living in a camper van and to translate these insights into relevant designsolutions. The thesis was carried out in collaboration with Lagun and Boat System Group andthe project sought to provide valuable insights into a new market segment that the brand aimsto enter and expand towards.The project was divided into two main phases. The first phase consisted of user studies, withthe purpose of providing Lagun with valuable knowledge about their new target group. Thesecond phase focused on concept development, translating insights from the user studies intodesign concepts. A combination of methods commonly used in user research and designprojects was applied throughout the project, including methods for data collection, dataanalysis, ideation, and evaluation.The user studies resulted in two categories of takeaways. The first category consisted ofinsights that served as a foundation for the subsequent concept development phase. Thesecond category consisted of broader insights intended to help the company better understandits new user group, including their perspectives, needs, and expectations in order to supportLagun in developing future products that align with users needs. The takeaways indicated that user challenges were spread across multiple areas of the van,rather than linked to one specific space. This directed the concept development phase to focuson adaptable, modular, and multifunctional solutions requiring minimal interior modification.The project resulted in a family of five related concepts, all compatible with Lagun’s plannedrail system, which forms part of the company’s first step into this market expansion. Eachconcept was designed to fulfill a specific function or address challenging, inconvenient, ortime-consuming situations that may arise in the context of camper van living