Man ska ha elbil? En kvantitativ undersökning kring vilka faktorer som påverkar konsumenters intention till att köpa elbil

Sammanfattning

One of the sectors that contributes the most to greenhouse gas emissions is the ground transport sector. Cars that are fully or partially powered by electricity are an important tool to reduce emissions in this area. In this essay, a quantitative study is conducted in order to gain an understanding of the factors that affect consumers' intention to buy electric cars. The thesis data was collected through an online-based survey that was distributed on Facebook and via Linkedin. The results from the survey show that consumers' intention to buy electric cars are affected by many factors. The significant influencing factors were attitude, age, subjective norm and external constraints. Influencing consumers' attitudes towards electric cars are central to increse the purchase intention of them. Furthermore, political instruments (external restrictions and incentives) also play a significant role in influencing the purchase intention.