Mellan trav och trisskrap : en kvalitativ studie av författares aktivism i TV4 Nyhetsmorgon

Sammanfattning

This study explores how activism is expressed in commercial Swedish breakfast television, focusing on author interviews in TV4 Nyhetsmorgon. Drawing on theories of activism, infotainment, and media logic, it investigates how activist messages are articulated, adapted, and potentially compromised within the constraints of the breakfast TV format. Through an in-depth qualitative examination of eight cases based on quantitative content analysis of 34 author interviews, the study highlights the interaction between activist narratives and the commercialized, audience-centered framework of infotainment. Findings reveal that while authors use morning TV's broad reach, the format's focus on relatability and light-hearted engagement often leads to a simplification of complex messages. This shows both the opportunities and limitations of breakfast TV as a platform for activism, offering insights into the dynamics of mediated activism in the contemporary Swedish media landscape.