Triangeldrama? Om olika markanvändningsintressen i Jämtlandstriangeln

Sammanfattning

This paper examines conflicting land use interests in Jämtland, Sweden, focusing on the relationship between reindeer herders, the Swedish Tourist Association and the County Administration Board. The studied area has a long history and tradition of tourism and reindeer herding and both are classified as national interests. However, in recent years, tourism has increased to new levels, leading reindeer herders to feel that their industry is increasingly threatened. As a result, the Swedish Tourist Association decided to limit its activities in the area. The aim of this paper is to gain deeper understanding of how core actors with differing interest frame the issue of increased tourism in Jämtland and to highlight the difficulties of reaching common ground for land use in the area. The study was carried out by conducting a qualitative frame analysis and the data was analyzed through a theoretical framework based on postcolonial theory as well as the public interest’s role in planning. The study found that while all actors agree that increased tourism poses a problem for reindeer herding, their framing differs. This divergence stems from their contrasting roles in the context, making it difficult to reach common ground for land use in the area.