Aftonbladet i en ny medievärld : En kvantitativ innehållsanalys av Aftonbladets webbsida och TikTok

Sammanfattning

Digital platforms and social media have become an important arena for news consumption for younger generations, which continues to reshape the media landscape. The social media platform TikTok was once primarily meant to be entertainment but has now developed to a platform where news organizations and important information circulate. This development raises questions about how traditional news organizations should adapt their reporting in a new news landscape, where algorithms and rapid tempo are in control. This study analyzes Aftonbladet’s content from two different platforms; their own website and their TikTok account. By using a quantitative content analysis of Aftonbladets content that has been published between december 1st and december 7th, by identifying the different patterns in how the news is presented on the two different platforms as, language and news focus. The two theories being used to answer the research questions are framing theory and medialogic, where social media logic takes a big part. Through the combination of this theoretical framework, the study can analyze how narrative choices made by journalists caused by algorithms and platform norms shape the new production. The results of the analysis show that Aftonbladets TikTok shows more personalized, visually driven and entertainment focused content. Aftonbladets own website shows similar content, but with a greater variation of news focus. This result could be explained by the power of the differences in algorithmic logic on platforms. TikTok is more influenced by interaction patterns, while the website is primarily controlled by journalists working in the newsroom. This forces Aftonbladet to adapt their content to the culture and logic on TikTok, which is news with more focus on entertainment and light information. In conclusion, the study shows how Aftonbladet adapts its news production to different logic on the two platforms. Aftonbladet's website allows a more variation of news formats, while TikTok requires speed and visual publishing. These findings contribute to a deeper understanding of how journalism evolves and responses to the changing media landscape