Balansen mellan AI och mänsklig kreativitet : En kvalitativ studie om artificiell intelligens och dess påverkan på innovation och nytänkande inom IT- och industriföretag

Sammanfattning

This study explores how employees experience AI in relation to innovation and new thinking in the workplace. The point of departure is that AI can both improve work processes and influence human creativity, raising questions about technology’s long-term role in organizational development. The purpose is to gain a better understanding of how employees experience and interpret AI’s impact on innovation capacity and creative work. The study adopts a qualitative, abductive and hermeneutic approach, based on seven semi-structured interviews with employees and managers from two organizations: Volvo Construction Equipment AB and Atea. The interview material was analyzed using thematic analysis. The results show that AI is used as a supportive tool for efficiency, inspiration and idea generation. It helps free up time, facilitates analysis and serves as a creative partner, particularly when used in collaboration with the user. However, several threats were identified, including reduced self-reflection, cognitive complacency, excessive trust in AI-generated outputs and the homogenization of ideas through repeated use of existing knowledge. The study indicates that AI’s influence on creativity and innovation is largely shaped by organizational factors such as culture, leadership, structure and training. AI appears neither solely as a threat nor as an opportunity, but rather as a tool whose impact depends on how it is implemented, critically used and integrated with human creativity.