Exploring Gamification to Enhance Passenger Engagement in Inflight Safety Briefing Videos

Sammanfattning

Inflight safety briefing videos are shown on flights to communicate crucial safety information. However, passengers often ignore these videos as they are perceived as repetitive and unengaging. This study explores whether passenger engagement can be increased through the use of gamification. An iterative user-centered approach was adopted to evaluate both traditional safety briefing videos and a gamified alternative. Initially, two focus groups were conducted to assess a low-fidelity prototype. This was followed by a series of within-subject user tests to evaluate a high-fidelity prototype, and comparing it to the traditional video. The final gamified version divided the video into segments, each followed by an optional question in varying formats. The interactivity aimed at having low physical demand to accommodate a wide range of users. The results indicate that gamification can increase user engagement and attention compared to traditional safety briefing videos. Gamification elements such as answer streaks, performance feedback and statistics were found to be especially engaging and motivating. However, the effectiveness of these elements depends on the design and balance between gamification and important safety information. Variation in question formats was also an important aspect to make it less repetitive and to sustain user interest. These findings show that there is a need for more research in this area, particularly regarding information retention and potential gender differences.