From Barriers to Bridges : Exploring Web Accessibility Awareness and Engagement in Agile B2B FinTech

Sammanfattning

This thesis contributes to the research gap of web accessibility in B2B FinTech and practically aids developers in increasing their knowledge and engagement regarding web accessibility. This case study performed at Nasdaq Umeå aims to find areas of improvement regarding webaccessibility integration and explore a solution for fostering web accessibility awareness amongst B2B FinTech software professionals. The study is split into two different studies that build on each other. The first study involves a questionnaire and interviews, while the second one uses the findings from the first to perform an empathy-building workshop with interactive elements. Our findings reveal that opinions regarding overall accessibility are positive, but lack of motives and an increased work burden at Nasdaq turn the opinions negative. Findings also show a lack of accessibility knowledge. Furthermore, our findings indicate that experiencing the challenges a disabled user face is useful for increasing knowledge and becoming more prone to advocate for accessibility integration. Future work could focus on expanding the role of empathy-building exercises in B2B FinTech and exploring other methods of increasing knowledge and awareness.