Hjälpa eller stjälpa : Grafiska designers erfarenheter av artificiell intelligensi den kreativa arbetsprocessen

Sammanfattning

With the digital advancement and the progress of artificial intelligence (AI), many areas have been impacted. In the field of graphic design, this technological development has sparked a complex discussion about technology versus human creativity and efficiency. The purpose of this thesis was to investigate how graphic designers perceive the use of AI in the creative work process. This was examined through a qualitative study where the recruited respondents were graphic designers. The conclusion was that they do not use AI extensively because the AI tools are not sufficiently developed, which often hinders more than helps. However, a discussion arose regarding the ethical aspects of using AI. Overall, the study shows that AI already has the potential to facilitate work in certain areas, but there are still some obstacles to overcome before AI can be fully integrated into the work process.