Litar du på vad du ser? : En kvantitativ och kvalitativ studie om olika generationers förmåga att identifiera deepfake

Sammanfattning

Deepfake is a digital manipulation technique that has become popular over the past decade. It is a technology that uses machine learning and artificial intelligence to create fake news and spread disinformation, primarily through social media. Therefore, this study aims to contribute to a greater understanding and knowledge of the deepfake phenomenon, as well as to examine the differences in how various generations identify digitally manipulated videos. A combination of both quantitative and qualitative strategies, survey and interview, was used, as the methods work in such a way that findings from one method are used to complement the other. This provides the study with a broader perspective on the similarities and differences that may exist between generations when identifying manipulated content. The study suggests that there are generational differences in the ability to identify deep-fakes, for example, younger generations tend to rely more on heuristic and quick signals, while older generations are more likely to trust their gut feeling and personal judgment. However, in the end, the findings show that all generations are equally vulnerable to being deceived by deepfake videos.