Sammanfattning

Real-time prediction of taxi demand in a discrete geographical space is useful as it can minimise service disequilibrium by informing idle drivers of the imbalance, incentivising them to reduce it. This, in turn, can lead to improved efficiency, more stimulating work conditions, and a better customer experience. This study aims to investigate the possibility of utilising an artificial neural network model to make such a prediction for Stockholm. The model was trained on historical demand data and - uniquely - crowd flow data from a cellular provider (aggregated and anonymised). Results showed that the final model could generate very helpful predictions (only off by less than 1 booking on average). External factors - including crowd flow data - had a minor positive impact on performance, but limitations regarding the setup of the zones lead to the study being unable to make a definitive conclusion about whether crowd flow data is effective in improving taxi demand predictors or not.

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