AI som kreativt och analytiskt stöd i UX-designprocessen : En jämförelse mellan traditionella och AI-assisterade designprocesser med en fallstudie där en applikation för småbarnsföräldrar utvecklas

Sammanfattning

The rapid development of generative artificial intelligence (AI) is transforming work practices within user experience (UX) design. This study investigates how designers and related professionals at a Swedish technology company use and integrate AI tools into their daily work. The study is based on a qualitative approach using semi-structured interviews and thematic analysis. Nine participants with varying roles and levels of experience in UX, software development, and product management took part in the study, providing a broad perspective on the use of AI in the design process.The findings show that AI is primarily used as a support tool for ideation, thematic analysis, generation of microcopy, synthetic data, and repetitive coding tasks. Tools such as ChatGPT, Claude, Figma Make, and Codex are used in parallel without a clear organizational standard. Several participants described AI as a “sounding board” rather than a replacement for human expertise. At the same time, concerns were raised regarding quality control, loss of competencies, and changes in team dynamics.The study also includes the case study Mammor i Strängnäs (Mothers in Strängnäs), in which a mobile application was developed using both a traditional UX process and an AI-assisted process. The results indicate that the AI-assisted process reduced development time by approximately 50 percent while producing an outcome that was perceived as comparable from a user perspective. The conclusion is that AI can improve the efficiency of certain stages of the UX process, but that the designer’s judgment, understanding of users, and strategic decision-making remain essential