Impressions and Memorability of AI-Generated Videos

Sammanfattning

Artificial Intelligence (AI) has had many revolutionary developments in recent years. AI-generated content such as videos and images is more accessible to the public than ever before. However, this has left very little time for reflection and evaluation of these technologies. For many of these types of content memorability plays a large role in conveying information to their audience correctly. This paper will evaluate the memorability of AI-generated videos through an A/B user study with 46 participants. The study also found that in the majority of cases all participants remembered the visual information most accurately, then auditory information and content information least accurately. The user study shows that throughout three instances throughout a month participants who were shown an AI-generated video remembered the content of their video with the same level of accuracy as the control group. Through thematic analysis, it was concluded that both groups perceived their memory of the video to be unclear. Still, the user group who viewed the AI generated video also perceived the video as clear as well as rigid and artificial.