Time management in crisis : The challenges imposed by time to react to a crisis

Sammanfattning

Covid-19 has changed the perception of time management during a crisis. This crisis brought a new concern regarding time management and showed the importance of it. New strategies are needed during a crisis. The time needed to implement it varies depending on the decision maker, time management and multiple contingencies. This thesis studies the link between time management and crisis. The study focuses on the time needed to put a new strategy in place to cope with the crisis. This research is based on a qualitative method with semi structured interviews. Alongside, a lot of research has been done based on models, articles and books to build the theoretical frame of references. The analysis displayed in this paper presents two different time scopes that need to be managed to handle time during a crisis. One time scope is necessary for implementing the new strategy. This scope lasts 2 to 4 weeks and is called ‘Time for reactivity’. The other time scope refers to the ‘Time for adaptability’ and lasts 1 week. This scope is dedicated to bringing a sense of normality around time during crisis.