Designing Interactive Visualizations for Football Statistics : A User-Centered Approach to Second Screen Engagement

Sammanfattning

The growing availability of football data offers new opportunities to enhance how fans engage with and understand the game. However, many current applications either present data too complex for casual users or too limited for advanced audiences. This thesis investigates how interactive visualizations of football data can support fan engagement and in-game understanding in second screen contexts. An interactive mobile prototype was developed using Figma. It featured spatial visualizations such as heatmaps and passing networks, as well as value-based statistics such as expected goals, with a focus on interactivity and customization. Three rounds of testing were conducted with football fans and UX professionals: usability testing, contextual inquiry during live match viewing, and evaluation of the visualizations. Results show that spatial and value-based visualizations enhance in-game understanding and engagement, particularly when updated in real time. The study also underscores the importance of contextualizing statistics and allowing user customization. These findings offer practical design insights for future sports applications and second screen experiences.