Mellan upptäckt och orientering : Rumslig gestaltning och wayfinding i en second hand-butik

Sammanfattning

This bachelor’s thesis has been conducted within the field of Information Design with a specialization in Spatial Design. The study explores how a cohesive navigation system can be designed for a second-hand store with a visually complex and varied assortment. The store examined in this study is located in a large warehouse facility, similar to many other second-hand stores. The purpose of the study is to investigate how the store environment can be organized to improve navigation while still preserving a sense of discovery and free exploration. The ambition of the study is to contribute knowledge that can also be applied in similar second-hand retail contexts in the future. Another aim is to contribute knowledge that may promote sustainable consumption and highlight the importance of creating positive and accessible experiences within second-hand retail. The study combines theories of wayfinding, visual hierarchy, and spatial design with data collected through qualitative research methods. The research primarily examines how first-time visitors and inexperienced second-hand shoppers navigate the store environment. This is important in fostering a positive first experience of the store, which in the long term may encourage more people to shop more sustainably. The final result consists of a design proposal presented through a digital 3D model. The proposal visualizes a cohesive navigation system intended to improve orientation, accessibility, and the overall experience of the store environment.