Vem är den socialt hållbara investeraren? : En kvantitativ kartläggning av den socialt hållbara investeraren utifrån demografiska faktorer

Sammanfattning

Background The Swedish investors' interest in sustainability has increased in recent years. Previous research has mapped out and identified the sustainable investor, but there are existing gaps in knowledge about who the individual is who chooses to make socially sustainable investments in Sweden. Purpose In order to contribute to social sustainability gaining more space in the societal debate, this study aims to, through a quantitative study, map the socially sustainable investor based on the demographic factors gender, education and income in the Swedish stock and fund market. Methodology The study has applied a quantitative method, consisting of a deductive approach and a cross-sectional design. The empirical material has been obtained via a digital survey with a probability sample. The empiric consisted of a total of 154 useful answers which were then used and analyzed based on correlation matrix, bivariate and multivariate regression analyzes. Results The quantitative analysis showed that gender has a significant relationship, that education has only a partially significant relationship, while income does not show a significant relationship with socially sustainable investments. Conclusion The results of the study have shown a positive significant relationship to the fact that it is the woman who invests socially sustainable. In addition, higher education tends to result in social sustainability being taken into account when investing. Moreover, income can not be used in the mapping of who invests socially sustainable.